13-Week Cash Forecast in Plain English (No Surprises)
A 13-week cash forecast is one of the most practical tools in finance ops. Here's a simple way to build and maintain one that actually gets updated.
Most finance problems don't start as problems.
They start as "We'll be fine."
Then payroll hits. Then a tax payment hits. Then a big customer pays late.
And suddenly you're doing CFO work with a stomachache.
What a 13-week cash forecast actually does
It's not a budget. It's not a P&L. It's a weekly view of cash in and cash out that forces you to see the next 90 days like a responsible adult.
The simplest version (that still works)
You need four sections:
- Beginning cash (what's in the bank at the start of each week)
- Cash in (expected receipts)
- Cash out (expected disbursements)
- Ending cash (beginning + in - out)
How to build it in 60 minutes
Step 1: Pick a weekly cadence
Choose a week definition (Mon-Sun or Sun-Sat) and stay consistent. Forecasts fail when the calendar shifts every update.
Step 2: List your "known outs"
These are the payments that happen whether you like it or not:
- Payroll and payroll taxes
- Rent
- Loan payments
- Sales tax / income tax estimates
- Core vendors and subscriptions
Don't overthink categories. Put the big rocks in first.
Step 3: Add your "known ins"
Use the most reliable source you have: contracted recurring revenue, invoices already sent, and committed customer payments with known dates.
If you're uncertain, label it as "probable" vs "best case." The label is more important than fake precision.
Step 4: Add a buffer line
Every business has surprises. The forecast shouldn't pretend otherwise. Add a line item for "buffer" or "miscellaneous" so the model has room for reality.
The weekly update process (15 minutes)
- Replace last week's forecast with actuals
- Update the next 2-3 weeks with the latest info
- Scan for minimum cash balance and flag risk weeks
- Write down decisions triggered (delay spend, accelerate collections, negotiate terms)
Two scenarios you should always run
Scenario A: "Customer pays late"
Push your top 1-3 receipts out by 2 weeks. What breaks? That's your real risk.
Scenario B: "Cost surprise"
Add an unexpected expense (legal, equipment, churn, tax). If that single event breaks your cash balance, you need more buffer or better terms.
You don't need a perfect forecast.
You need a forecast that gets updated, forces decisions early, and prevents surprises from becoming crises.